13 July 2021
Transmedia books are increasingly popular with students in Singapore, according to the National Library Board (NLB).
Besides bringing immersive story elements to the reader, transmedia books usually have at least two forms of media and often support virtual content – such as online games and AR applications – or physical content like movie tie-ins and collectibles.
Primary 6 pupil Jehvesh Sharman James Segar has been exploring transmedia books since early this year. He says: “When I see the visual effects popping out, I feel more interested to read the stories. Transmedia books are keeping up with our digital age, where everything is digitalised.”
Transmedia books promote greater audience engagement with the story. Other students likes how such books “requires readers’ contributions”.