10 January 2022
Nanyang Technological University students recently won the Digital Marketing Competition, which is open to university students around the world. In this competition, students have to create and pitch a marketing strategy for a real client – United States-based weight loss company Wondr Health.
NTU students demonstrated their good data analysis skills, and they were awarded US$1,000 (S$1,360). They also claimed the Data Driven award for the best use and collection of data in their pitch.
The winning team tapped research they did on the US market and proposed the use of micro-influencers on social media to promote weight loss programmes created by the company.